The moment we’ve all breathlessly waited for is finally here: dictionaries are announcing their words of the year. Last week, the US’s most esteemed lexicon, Merriam-Webster, revealed its choice: “authentic”.
In its announcement, the dictionary said the word had seen a big jump in searches this year, thanks to discussions “about AI, celebrity culture, identity, and social media”. It makes a lot of sense – the concept of authenticity does, to use another buzzy phrase, sit at the intersection of so much of what’s been on our collective minds.