What started as a creative outlet for one woman from Swansea has turned into a full-time job after she decided to bottle the benefits of locally-grown Welsh seaweed and launch her own skincare brand.
"It was just a creative outlet for me really, I'm a bit of a dabbler. I like creating remedies and lotions and potions," said Jay Doyle, 51, from Swansea, who would snorkel in the waters off Gower searching for seaweed.
"I've always had a fascination, these alien-looking species that you see on the beach. But I never really understood what they held in terms of potential health benefits and then I started to forage," she explained. Making natural skincare from her home in Mumbles using natural ingredients, Jay started gifting her products to friends and family while she worked in business development at Swansea University. You can get more Swansea news and other story updates straight to your inbox by subscribing to our newsletters here.
