The White Company is one of many brands that have launched Black Friday early. The brand isn't explicit in calling this their 'early White weekend'. However, as their former fashion editor, I know how to read what they're saying.
Over the last few months, the brand has tightened up on their sales. The once continuously full sales tab has disappeared from the site, making it increasingly tricjy to find a good deal on their very best cotton sheets and plushest bath towels. Or at least, it would be tricky if you didn't have me to do it for you.
I've been through all the reduced items on The White Company's site, as well as other TWC stockists (Selfrige's is the best place to go for big discounts). I've found savings on their luxurious loungewear, comforting candles, and thick throws. Nobody does cosiness classier than The White Company. And you're about to bring some savviness to the table too.
The White Company sale: quick links
There are two ways we can do this, if you’re looking for something in particular use the links below to easily reach the section you’re after. If you want my insider insight, then read on and take a look at the stand-out pieces I’ve selected. If in doubt, do both.
- Bedroom: enjoy discounts on quality throws, pillows, and bed linen
- Beauty & Fragrance: offers on best-selling skincare
- Clothing & Accessories: tank tops, dresses and skirts with up to half off
- Home accessories: save on everything from table mats to bed bases
My second piece of advice - The White Company sale is not just on their website. They have a vast department at Selfridges with some even bigger discounts if you know where to look. I’ve sprinkled these in below, it’s definitely worth checking out, because there are almost 150 products reduced over there and I'm sure the discounts are bigger. Also, Selfridge's is a great backup if you’ve seen something you like on the TWC site but it’s out of stock.
Here's where to go if you want to shop The White Company Sale at Selfridges for yourself.
The White Company sale: our expert-selected top picks
The White Company sale: bedding
If there are two things The White Company are known for, it’s bedding and candles. There is an argument to say that The White Company made bedding white in the same way that Coca-Cola made Christmas red, that’s what I’m telling people anyway. Whilst their sheets aren't in the sale this time, there are some gorgeous quilts, throws and pillows that will make for the perfect bedding refresh.
I've given you the price for double beds where it's relevant.
The White Company sale: Fragrance & Beauty
My third piece of advice - a little known fact is that The White Company’s beauty products were created in collaboration with the skincare genius and founder of The Ordinary, Brandon Truaxe. In short, it’s seriously good stuff. Here are some suggestions to top up your supplies at home but equally they all make great gifts.
The White Company sale: Clothing
The White Company Sale isn't big on clothing, but that doesn't mean there aren't some incredible deals to be had. They've said that the theme is partywear and, whilst there is a lot of sparkle and velvet, there is still plenty of staples that can go in your capsule collection too.
The White Company sale: candles
Whilst there aren't any of the brand's best-sellers in The White Company sale (Seychelles, I'm looking at you), there are still some lovely discounts to be had. Whether this is a gift for someone else, or a treat for yourself, these candles and diffusers will enhance the ambience of your home.
The White Company are known for making incredible candles and, as a result of that, they put a lot of work in behind the scenes to offer nice candle holders too. The image above is their £4.50 hammered glass tealight holder (which I recommend you get a few of). It's reduced in the sale alongside their glass pillar candle holders and tapered candlestands too.
The White Company Sale: home
The White Company makes some astonishingly good home accessories, because this section is Chrissie's pet project. I love the ceramics and earthenware that the brand sells, especially now that they've expanded to include some other luxury brands in their repertoire. Le Creuset, for example, used to exclusively make white products for the brand. Since their launch this year, you can buy white Le Creuset from the brand itself too. The Le Creuset sale has some gems over there too.
When is The White Company clearance sale?
The White Company clearance sale happens at different locations, at different times each year. Last year, a two-day clearance sale was hosted at Sandown racecourse in June. And this year, a clearance sale was held for two days at the end of February at Newbury racecourse.
These events are ticketed, and offer up to 70 percent off across home, bath, bed, furniture, Little White and more.
How often does The White Company have a sale?
The White Company sale used to be continuous, but now they're turning the discounts off more and more regularly. I would expect a pre and post-season sale three to four times a year, which isn't very often. The next big one will be The White Weekend (starting 29th November), which is the brand's take on Black Friday.
If you sign up to their newsletter, you'll get notifications for when the sale is on as well as daily emails with some shopping inspiration and White Company news. Alternatively, check back here for the deals and discounts that I've found. I'm always scrolling through their sales.
When is the White Company Black Friday sale?
The White Company put their own spin on Black Friday and the Cyber Sales, calling it The White Weekend. The final Friday (29th) in November, right through to the Monday, the company offers deeper discounts on some of its best products, even the latest, most popular pieces. I’ve seen discounts as much as 70 percent, so if you shop carefully, you can bag a whole host of White Company pieces for the price of a couple at full retail price.
Last year we saw up to 60 percent off on bedroom essentials such as pillowcases, throws and bed linen, as well as clothing half price and up to 30 percent off luxurious beauty products, such as moisturising hand lotions. Christmas decorations and home scents were also reduced by 20 percent.
If the weekend passes you by, never fear, as I mentioned earlier, The White Company is no stranger to sales. The Boxing Day sales are huge too, as are its end-of-season sales, so you’ll be able to bag a discount on your most coveted clothing or classic home accessory at some point in the year.
Our top tips for shopping The White Company sale
After years of covering the 'White Weekend' deals, we at woman&home have pulled together a few expert tips for making the most of the discounts:
- Snap up your favorite deals ASAP: If you're keen on an item in the White Company sales, one of my biggest tips would be to take advantage of the prices as soon as you can. This is because, sometimes, items are only around for as long as stocks last - and given how popular The White Company is, products such as clothing can sell out incredibly quickly during discounts. So if you see a PJ set that you've wanted for ages or a homeware deal you can't resist, don't wait.
- Use it as a chance to buy some quality basics: The White Company are famed for their premium quality products, so the White Company sale is a fantastic chance to get some of their best, basic items for a fraction of the cost. Take their bedding, for example, which is made of premium fabrics - their best bedsheets are often made from Egyptian cotton or linen - and can therefore be expensive. The brand also sells lots of cashmere clothing, which can come with a high price tag. As such, the White Weekend sale is a chance to buy quality items that will last for years, for much less than their usual price.
- Check out the ongoing White Company sale as well as the 'White Weekend' and dedicated sales: As mentioned, the luxury brand often runs an end-of-season sale with even more money off in the background of their bigger sale events. For example, you can usually get (out of season) clothing for up to 70% off, which is a much bigger saving than their normal Cyber Weekend discounts, for example. Be warned though that not all of their categories of products are in this wider sale, and often these items are available in very limited sizes or colorways.
Does the White Company have an outlet shop?
The White Company has a reasonable-sized outlet at Bicester Village, which is about half homeware, candles, and fragrance; a quarter womenswear; and a quarter children’s wear.
At this outlet, The White Company stocks its classics sheets and scents (including the sensational Seychelles collection) all for at least a 20 percent discount – I don’t think I’ve ever walked out without buying something.
Other FAQs
How much does delivery cost with The White Company?
In the UK, standard delivery is free if you spend over £50. For orders under £50 delivery costs £3.50. If you need next-day delivery, it's £7.95, but you will also need to place your order before 7pm.
Is The White Company vegan and cruelty-free?
The White Company claims to be cruelty-free, stating on its website that none of the brand’s products are tested on animals, with no fur being used, "We do not test on animals and do not condone animal cruelty of any kind. We have banned the use of fur and rabbit. In addition, our bath and body products will all be vegan by the end of 2022."
However, this doesn’t mean The White Company is a vegan company. While all of the brand’s bath and body products have been vegan since the end of 2022, The White Company still uses responsibly sourced feather and down, which is not vegan, although the company does state that “all the leather, skins, down and feathers we use are by-products of the meat industry”.
