
The White Company has launched their Christmas shop for 2024, and we’re obsessed with its elegant yet low-key look. While it’s hard to say how early is too early when it comes to Christmas (I’m sure I can speak for everyone when I say I feel mildly irritated when Christmas songs start playing in August), but even the grouchiest of Scrooges know that sometimes exceptions have to be made...
With the launch of the brand's famed Advent calendar we knew that it was only a matter of time until the full White Company Christmas shop made its appearance, and now that it has we're starting to think about festivities, because if we know one thing about the best Christmas buys is that they sell out, and sell out quickly. Here's what grabbed my attention this year...