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Belfast Live
Belfast Live
National
Lauren Harte

The White Company announced as new store in Belfast's Victoria Square

A leading lifestyle brand is expanding its reach to open its first standalone store in Northern Ireland later this year.

The White Company will bring its full offer to the heart of Belfast city centre this autumn, from its famous crisp cotton bedding and super-soft cashmere to beautiful fragrances, sleepwear, and gifts to suit every occasion.

The new regional debut store will be located on the lower ground level at Victoria Square, covering a total 4,900 sq ft, trading from 2,700 sq ft, alongside Reiss, Ted Baker, and Sweaty Betty.

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