Having a niche in the widely populated world of cafe culture is somewhat of an achievement in this day and age and for Rose Geraedts, building a business around what many people, mistakingly, believe is cheese on toast is a hell of a dice toss - but one that's paid off with visitors from around the UK - and sometimes further afield - stopping off at her business which is tucked away in the Brecon Beacons.
Rose runs The International Welsh Rarebit Centre in Defynnog, it's in a Victorian school building right on the A4215 pulling in passing cyclists, tourists and, perhaps most vitallyy, locals who love their small menu of drool-worthy takes on the classic Welsh teatime snack.
It is of course way more than 'cheese on toast' and especially in Defynnog, you'll find an Irish version, Spanish and Patagonian as well as the classic - the recipe for which has historically been a strong cheddar, a splash of beer, mustard and Worcestershire sauce.