An Welsh independent jeweller was delighted to see the Duchess of Cambridge wear a pair of her earrings for the third time on a visit to Wales.
Kate wore a pair of Hayley Jones' £62 hooped earrings during a visit to Barry Island in August 2020, and she had them on again for a festive visit to Cardiff later that year.
And now during a St David's Day visit on Tuesday, Kate wore Hayley's £60 medium sized twist hoops as she visited a farm and Abergavenny market. You can read Hayley's story here.
Read more: Live updates as William and Kate make St David's Day royal visit to Wales
It all comes only four years after Hayley started her jewellery business from the kitchen table of her home in Caerphilly, when she started selling her jewellery on Etsy.
Since the first outing, interest in Hayley's designs have gone through the roof and she has had to draft her mum, Dawn, and sister, Kelly, in to help keep up with all the orders.
Supermodel Kendall Jenner was spotted wearing the hooped earrings when she watched a basketball game between the New York Knicks and the Phoenix Suns at Madison Square Garden in New York.
Hayley, a fashion and marketing graduate who now works from a small studio, said: "It has been so amazing seeing the Duchess Of Cambridge wearing my earrings, I still have to pinch myself as I still cannot quite believe it! It has helped my small business so much, and I am so thankful.
"It has been amazing seeing the Duchess of Cambridge wearing my earrings here in Wales. I am so grateful and honoured. The earrings were inspired by Welsh Celtic twists, as I wanted to tie in Welsh Heritage into the collection."
British reality stars and models including Emma Louise Connolly, Made In Chelsea's Sophie Habboo and TOWIE's Chloe Lewis have also worn jewellery from the collection.
Prince William and Kate were visiting Wales to celebrate St David's Day - and even tried their hand at making a Welsh delicacy.
The Duke and Duchess rolled up their sleeves and joined young people at the Blaenavon Hwb, a community-focused youth centre, to make the teatime treat of Welsh cakes. Read the results of our St David's Day poll here.
The couple also took the opportunity to celebrate an important historical moment as they planted "a tree for the Jubilee" in Blaenavon as part of the Queen's Green Canopy, an initiative created to celebrate the Queen's 70-year reign.
During the first part of the visit, the couple toured Pant Farm near Abergavenny where Gary and Jess Yeomans produce milk, from their flock of 600 dairy goats, used by a local cheese makers.
Representatives of the wider farming sector, both in Wales and the UK, were also there to discuss the importance of agriculture to the local economy. Later the couple visited Abergavenny Market to learn first-hand about the significance of local suppliers.
Meghan Markle sparked a surge in sales for a Welsh denim firm after she wore a pair of their jeans on her first official visit to Wales in 2018. The Duchess of Sussex wore a pair of the £230 black Hiut jeans on a visit to Cardiff.
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