In October 2008, Gwyneth Paltrow sat down at her kitchen table in London and wrote her first ever lifestyle and wellness newsletter. Entitled Goop, every week it featured personal recommendations from Paltrow including the best reflexologist in Notting Hill to her favourite recipe for banana nut muffins.
Fifteen years later and Goop has gone on to become a fully fledged lifestyle brand said to be worth more than £200m. Alongside the weekly newsletter, there are clothing and beauty lines, a podcast, two Netflix shows and an annual “wellness summit.”
