The Weeknd is brewing what he hopes is another hit. But this one is music for your taste buds. The musician has partnered with Oakland, California-based specialty coffee company Blue Bottle Coffee on Samra Origins, a new brand of coffee products, the first of which became available on May 9.
Samra Origins is named after The Weeknd’s mother and honors his Ethiopian roots and the culture of the country long considered the birthplace of coffee.
