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Executives plan to go all in when it comes to leveraging the power of gen AI this year. An overwhelming number of leaders (86%) plan to increase the level of investment in the technology throughout the year ahead, according to professionals service company Accenture’s latest Pulse of Change report, which surveyed 3,450 C-suite and 3,000 non-C-suite employees. While only 36% of C-suite leaders report using some sort of AI application at scale across their organization, that number is expected to rise to 59% in 2025.
