In a significant reversal and a major boost for the embattled vaping company, the U.S. Food and Drug Administration (FDA) on Thursday authorized the marketing of five JUUL Labs Inc. e-cigarette products, including the JUUL device and its Virginia Tobacco and Menthol flavored JUULpods in both 3% and 5% nicotine concentrations.
This decision, following an extensive scientific review, permits these products to be legally marketed to adults 21 and older in the U.S., marking a crucial turning point for a company that has faced billions in lawsuits and a near-bankruptcy experience due to its role in the surge of youth vaping.
