President Donald Trump’s aggressive “reciprocal tariffs” strategy, intended to reset international trading relations, has only been active since August 7 but already appears to be having an adverse impact on U.S. brands around the world.
The president first unveiled his “Liberation Day” levies on April 2, placing a baseline 10 percent tax on most imported goods and much steeper taxes on particular sectors and certain countries, but was forced to suspend them seven days later after global stock markets reacted with revulsion.
