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Evening Standard
Evening Standard
Lifestyle
Will Rogers-Coltman

The upstart social media start-up that rewards real content with real money

As a nation, we stare at our phones — mostly social media — for three hours and 21 minutes per day, on average; a significant investment. And what do we get in return? Depleted attention spans, the exploitation of our personal data, a confused relationship with truth and a mental health crisis to boot.

Since the inception of TikTok, social media has stagnated. Resting on its digital laurels, Big Tech has grown complacent and allowed AI content and slop to take over its platforms — some estimate as many as 70 per cent of images on social media are now AI-generated. It’s time for a bit of competition — and that might come in the form of plucky start-ups such as Collective Memory.

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