It’s one of the clearest things about me. I’m black and white … I think I cried for a month when we lost the FA Cup Final in 1974. I was only ten and it was near my birthday as well. I was absolutely gutted. [Jo, Newcastle fan since the 1970s]
Sexism in football, according to a recent BBC report is “a problem that isn’t going away”. When working on my book The Feminization of Sports Fandom, I discovered that the increasing opportunities for women to become football fans over the last three decades has not automatically led to equality.
Now a University of Durham exhibition based on my work will play a role in challenging negative attitudes and help reimagine a more positive future for women football fans.