While supporters of a certain generation recall Don Revie's 'Dirty Leeds' as the most-hated in the land, Leeds' top flight hiatus has meant a new generation of fan, those under the age of 30, have little to no lived experience of the historic tag Leeds carried with them for decades.
Amongst millennials, Leeds became a team viewed more fondly, for their big club status, one reclaiming their rightful place amongst the elite. This feeling was strengthened by their front-foot, audacious and entertaining brand of football pioneered by principled and enigmatic manager, the 'football hipster' icon Marcelo Bielsa.
One group of supporters were not so pleased to see the Whites return, however. Manchester United - Leeds' arch-rivals - have hardly welcomed Bielsa and his squad back to the Premier League.
