In the world of craft cocktails, Death & Co., with its flagship location in New York City, isn't just a bar; it's an institution. Known for lines out the door and cocktails that define modern mixology, the brand oozes excellence. Now, the bar is parlaying its reputation toward an unconventional source for capital — its most loyal fans and everyday investors via equity crowdfunding.
The company, under the umbrella of parent Gin & Luck, is offering shares at $2.13 each, with a minimum investment of just over $1,000. This approach stands in stark contrast to the traditional path of seeking capital from private equity or large family offices. For Death & Co. CEO David Kaplan, it was a strategic choice.
