An 'unapologetically Northern' clothing brand born out of a Covid lockdown is preparing to take things to the next level by opening its first store. Northern Power Garms specialises in personalised hoodies, sweatshirts and tees which feature some of the north's most common phrases and slang words.
It is the brain child of Jules Daniels, a make-up artist who began making and selling t-shirts to put food on the table during the pandemic.
Like many others at that time, Jules ended up out of work and turned to her creative side to help support her family.
