
Some words from one of our supermarkets about how good they are. Quality. Choice. Innovation. Value.
Which one is that? All of them really. The narrative the grocers tell us about themselves is slightly 1984-ish.

Some words from one of our supermarkets about how good they are. Quality. Choice. Innovation. Value.
Which one is that? All of them really. The narrative the grocers tell us about themselves is slightly 1984-ish.