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Creative Bloq
Creative Bloq
Technology
Daniel John

The Ugg brand name dispute is almost as ugly as the boots

Ugg Boots.

When you hear the name 'Ugg', chances are you have a pretty good idea what the product in question looks like. You're imagining a pair of soft sheepskin boots that are, let's face it, kind of ugly (we're allowed to say that – apparently the 'Ugg' name originates from comments to that effect from the original designer's wife).

But it turns out there's been a bitter trademark war waging over the boots in recent years, and a heavy blow has just been dealt to an Australian family-run Ugg boot manufacturer by California-based Deckers Outdoor Company, which owns the rights to the Ugg name outside of Australia and New Zealand.

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