Before the 2015 UK election, the Australian political expert Lynton Crosby devised a strategy for the Tories that became known as “scraping the barnacles off the boat” – shedding unpopular policies that hindered the party’s electoral appeal.
Instead, the party focused on core issues it believed would help win over floating voters: the economy, welfare, the strength of David Cameron (and weakness of Ed Miliband) and immigration. Everything else was deprioritised and the Conservatives stuck to their messages rigidly. It worked.
