Since the dawn of tennis’s open era in 1968, the U.S. Open has grown from a two-week sporting contest into one of the most lucrative events in global sports. The tournament now draws not only the world’s best players but also celebrities, luxury brands, corporate executives, and affluent consumers—a mix that has helped turn the annual gathering in Queens into a business generating more than half a billion dollars.
The U.S. Tennis Association (USTA) reported $623.8 million in total revenue in 2024, with the U.S. Open accounting for roughly 90% of that figure, according to its most recent audited financial statements. The tournament alone generated $559.6 million in operating revenue during its three-week run.
