When Bad Bunny announced his surprise final show of the "No Me Quiero Ir de Aquí" residency on Saturday September 20, fans assumed the biggest news would be the livestream. The world gets to watch the Puerto Rican superstar's farewell concert through Amazon Music, Prime Video, and Twitch. But according to those closest to the deal, the broadcast was the least of it. The real story lies in a pact designed to transform Puerto Rico far beyond music.
"For us, the livestream was obvious. It's a gift to the fans, especially those outside Puerto Rico or those who couldn't attend in person," explained Rocío Guerrero, Director of Music, Latin-Iberia at Amazon Music during an exclusive interview with The Latin Times. "But what really took this over the finish line was the support for Puerto Rico's economy and communities. That's what mattered most to Benito and his team."
