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Sports Illustrated
Sports Illustrated
Jimmy Traina

The Truth About the NFL’s Streaming Ratings

NFL Peacock Kevin Clark Bill Belichick Eagles Colin Cowherd ESPN Jimmy Traina Joe Buck Apple
Eagles running back Saquon Barkley (right) put on a show in Week 1. | Kirby Lee-Imagn Images

1. Peacock’s offering of Eagles-Packers from Brazil last Friday was deemed a ratings success because the game drew 14.2 million viewers.

When Peacock exclusively aired a Bills-Chargers game in Week 16 last season, the game pulled in 7.3 million viewers. So, naturally, the spin was, “Wow! Peacock exclusive game up 94%!”

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