Remember the term 'saccharine smile'? It refers to a smile so overtly sweet that its genuineness is almost unpalatable and entirely unimaginable.
The metaphor perfectly fits an industry which has thrived on the catastrophic downfall of sugar. Whether sugar is truly the villain it’s been made out to be remains an inconclusive debate, but the mere shadow of doubt has significantly contributed to the rise of several of its artificial substitutes over the years.
