17 years ago, Gemma Ruse and Xavier Sheriff co-founded brand experience agency StudioXAG after falling in love at Central St Martins art college. From its humble origins in an East London shipping container, the business has since grown into a multi-million pound B Corp, working with iconic brands from Diptyque to Hermès.
In honour of Valentine's Day, I caught up with the couple to uncover the truth behind balancing creative collaboration with life partnership. From navigating friction to the value of trust, the pair offer a candid insight into their unique relationship and the creative boldness forged from the safety of love.
