Brits associate Wales most with sheep, the north with being cold, London with overcrowding and say the funniest region is Northern Ireland, a new study by McCann Worldgroup has found. The study - ‘Truth about Britain 2022’ - revealed that whilst some of the nation’s long standing traditional stereotypes remain unchanged, by contrast, other beliefs had shifted significantly.
The study, now in its 11th wave having first launched in 2007, paints a rich picture of Britishness today. The findings indicate that contemporary experiences in the past four years have redefined our perspective of our national identity, ranging from Brexit, the Black Lives Matter movement, to Extinction Rebellion, and the Covid-19 pandemic.
What do we think of our regions?
