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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

‘The total toy platform’: boss of The Entertainer aims for infinity and beyond

Andrew murphy in toy shop
Andrew Murphy says high street toy shops will always be the ‘spine’ of the business, though future growth will come from partnerships with other retailers. Photograph: Graeme Robertson/the Observer

We have checked out the three-metre-high T Rex in the lobby and eyed the giant Squishmallow bean bag in the corner of his office. Now Andrew Murphy is waving around a Fuggler, a soft furry toy with hideous teeth, button eyes that he believes will help The Entertainer in its quest for world domination.

Murphy, who spent 30 years at John Lewis, joined the family-owned toy retailer as chief executive last October, stepping in to assist Gary Grant, who founded the business with his wife Catherine in 1981 and remains a very lively presence as non-executive chairman.

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