Korean beauty brands are my current cosmetics fixation. And, after viral success, Tirtir’s cushion foundation quickly leapt to the top of my ‘to try’ list. The brand’s unique formula (a liquid powder hybrid) isn’t exactly new – it was released to Korean markets back in 2016, and has since made its way to the UK, where it’s now available at Boots.
But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly three) and the recent hubbub of fellow K-beauty brands, including Cosrx and Erboria, the formula’s recent hype comes as no surprise.
