Gen Z isn’t just shopping differently—they’re redefining retail. According to recent surveys, nearly half of adults under 30 now buy secondhand at least once a month, driven by record inflation and shifting values around sustainability. What began as a budget strategy has turned into a cultural movement. From vintage sneakers to pre-loved designer bags, thrifting has evolved into a lifestyle that blends economics with ethics. Here’s why the thrifting boom shows no signs of slowing—and what it reveals about the next generation of shoppers.
