It was more a way of life than a motto. So much so that the acronym “FTB” was tattooed on Eddie Jordan’s right wrist and that of his four children; a reminder to continually embody the phrase, which, so states the website Irish Hidden Treasures, epitomises “defiance and resilience”, and a refusal to let “negativity” dampen one’s ambitions.
It feels an appropriately inappropriate way to begin talking about Jordan, the late, great rock-and-roll Formula One team owner and pundit, who passed away in March at the age of 76. “Excuse my language so early on,” I say. “But it was obviously the key phrase of his life: Feck the Begrudgers.”