As a landmark study of the 2024 election is published, The Conversation asked Tim Bale, who co-authored with Rob Ford, Will Jennings and Paula Surridge, to reveal the ten most surprising facts to come out of their analysis.
1. Labour lost the campaign
Labour won the election but its support fell a lot more than any other party’s during the campaign period. Labour started the campaign 25 percentage points ahead of the Conservatives and ended it just 15 points ahead.
