A young businessman who started selling homemade cookies aged 15 before setting up his own sweet shop is now turning over hundreds of pounds a week and has just hired his first employee. Callum Baker, 17, started his online sweet shop The Sweet Shack a week before his 16th birthday after seeing the TikTok account of sweet seller Greedy Gwin.
“I was really bored and I watched a lot of TikTok and I was watching these sweet business videos. I bought some sweets online with £50 of my own money and set up a small website with just five products and then just started posting on Facebook pages and TikTok,” Callum, from Cardiff, said.
He now ships between 220 and 250 orders a week and has turned over around £74,000 since January 2022. The teenager from Pontprennau has come a long way from his first five products and now stocks more than 700 different sweets, crisps and drinks - but he still makes sure to sell his original treats.
