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Fortune
Fortune
Geoff Colvin

The tariff chaos is a golden opportunity for CEOs to give up their bad habit of offering earnings guidance

Photo: A hand holding a compass. (Credit: Getty Images/ Ascent-PKS Media Inc.)
  • In today’s CEO Daily: Geoff Colvin on the opportunity for CEOs to use the chaos of trade tariffs to give up the bad habit of giving earnings guidance.
  • The big story: Tech tariffs are back on. Maybe. It’s confusing!
  • The markets: Broad gains on hopes that tech tariffs won’t happen even though Trump says they will. U.S. futures are strongly up.
  • Analyst notes from Goldman Sachs on tariff risk, Oxford Economics on consumer confidence, and UBS on the dollar.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. We are in the thick of earnings season, and tariff tumult is forcing companies to confront an uncomfortable new reality: They have no earthly idea what their profits will be in this quarter or the next. In response, some CEOs are abandoning the sacred tradition of predicting quarterly profits for investors and Wall Street analysts to obsess over. Those CEOs may soon wish they had made the change long ago.

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