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Sports Illustrated
Sports Illustrated
Jimmy Traina

The Tampa Bay Lightning Ran the Dumbest, Most Classless ‘Promotion’ You’ll Ever See

1. Apparently, there are people in the Lightning organization who think there’s nothing more fun than a “contest” that had money on the line for cancer research. How on Earth this segment got thought of and then approved, I’ll never understand.

It happened on Sunday during an intermission of the Stadium Series game between the Bruins and Lightning at the home of the Buccaneers. Former Bucs defensive star Ronde Barber brought cancer survivor Rob Higgins onto the ice. Barber told Higgins that the Lightning were donating $100,000 to the Moffitt Cancer Center in Tampa Bay.

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