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The Guardian - UK
The Guardian - UK
Comment
Joseph de Weck

The Swiss lived in splendid isolation for years. Trump’s tariffs have shattered that complacency

The Swiss president, Karin Keller-Sutter (centre), and the Swiss business minister, Guy Parmelin, in Washington after a meeting with the US secretary of state, Marco Rubio, 6 August 2025.
The Swiss president, Karin Keller-Sutter, and the Swiss business minister, Guy Parmelin, in Washington after a meeting with the US secretary of state, Marco Rubio, 6 August 2025. Photograph: Drew Angerer/AFP/Getty Images

Growing up in Zurich often felt like being removed from the world. It shouldn’t be that way: after all, Switzerland is at the heart of Europe. Riding on the cosy Zurich trams, one hears all the world’s languages; and the airport offers more direct intercontinental flights than Berlin. And yet, coming of age in Switzerland is like sitting in an aquarium looking at the world through a thick bulletproof window.

That glass was shattered last week when Donald Trump announced 39% tariffs on Swiss exports. The US is the most important destination for Swiss products: 18.6% of all its exports go there. If Trump maintains the tariffs, sales to the US “will be effectively annihilated”, said Switzerland’s industry lobbying group. The rightwing Swiss business minister, Guy Parmelin, announced a furlough programme to shield the economy from “mass layoffs”. The tabloid newspaper Blick captured the mood with a stark black front page, pronouncing it a “black day” for Switzerland.

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