The debate about how AI impacts the world of entertainment has been ongoing. Streamers have started using it to assist content development, and AI-generated photos and clips are starting to look more and more realistic. Now, Universal is trying to get ahead of things by protecting its copyrighted material from being used to train AI. The studio has decided to become aggressive with its protection tactics, and one of its films on the 2025 movie schedule, How to Train Your Dragon, offers a warning to big tech.
In an article by The Hollywood Reporter, the publication chronicles Hollywood’s ongoing battle with AI using licensed content to train, infringing on laws that protect copyrighted material. This comes after Universal and Disney filed a lawsuit against the AI company Midjourney for stealing intellectual property for training. Universal is considering any of its properties being used to train AI models to be theft, and starting with How to Train Your Dragon, it has begun to put warnings at the end of their films. The warning states:
