It's been 50 years since Abba won the 1974 Eurovision song contest with Waterloo and were catapulted to international pop stardom. Accompanying them on that journey was the Abba logo, one of the best band logos in history.
The current Abba logo is unmistakable with its mirrored 'B'. It feels times, and indeed, it's been around for most of the band's career. But it went through a lot of changes in the early years before the band settled on the ambigram we know. Here we look back at those changes and how Eurovision's most famous winners came to have an iconic brand identity (see our pick of the best Eurovision logos for more inspiration).
