I didn’t expect to see this color have such a strong presence at this year’s Milan Design Week. It seems all we’ve talked about in the past few years have been the numerous shades of off-whites and warm neutrals, thinking that we’d seen the end of pure whites. Well, it seems not.
What goes around comes around, and maybe as a response to the soft aesthetics we got used to, some brands (quite a few of them actually) have decided to draw our attention back to white in its purest, lightest form. And I think it looks great. Refreshing, even.
