NEW YORK CITY - The U.S' most important sporting event is just around the corner. Last week, with the ACF and NFC conference championships, the Kansas City Chiefs and the San Francisco 49ers crowned themselves as the two teams who will go head-to-head in the Super Bowl. However, amid the triumph and celebrations, a lavender haze emerged— Taylor Mania.
Although the NFL has been a major element of the American monoculture historically, the sport's popularity reached the stratosphere this season when singer-songwriter Taylor Swift started dating Chiefs' star tight-end Travis Kelce. Swift's attendance at the games has not only brought major hype to the sport and its matches, but also millions of dollars to the company.
