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Evening Standard
Evening Standard
Lifestyle
Jessica Burrell

The style rules for joining fashion FC amid World Cup fever

Rosie Huntington-Whiteley stars in Burberry’s autumn 2026 campaign - (Burberry)

I am by no means a football fan. I don’t have a team and wouldn’t know what the offside rule was if it kicked me in the perineum. And yet, increasingly, I find myself drawn in by the bright tones of a football jersey, intrigued by the slimline silhouette of a football boot and, in the wildest moments, even contemplating a Beckham-style headband.

It’s hard to tell when or why this happened. Maybe it’s World Cup fever infiltrating sartorial thoughts, or some kind of Arsenal victory celebration by osmosis. Or maybe it’s the fact that football feels like it’s having a bona fide fashion moment.

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