If you happen to watch a lot of TV or are known to scroll on social media then you’ll no doubt have come across The Alzheimer’s Society’s powerful new advert. Presented as a short film that’s under two minutes, ‘The Ultimate Vow’ tells the oh-too-familiar story of a family living with Alzheimer’s disease or dementia.
In the advert, which first hit screens last month, viewers watch as elderly man Adam struggles with memory loss. Upon visiting the doctors with his wife Laura, Adam discovers that he has vascular dementia.
In a particularly heartbreaking moment, Adam apologises to Laura and she comforts him and at one point the older man tells his wife he 'wants to go home' while at their family home. The film then cuts to the various ways in which she helps him adapt to life with the illness including putting labels on cupboards and washing him.
