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The Independent UK
The Independent UK
World
Julia Musto

The sticking power of friendship: How a bit between friends became a massively successful Instagram account

Logan Jugler, left, and Boone Hogg pose with two cool sticks. The pair started the @officialstickreviews account in September 2023 - (Photo credit: Jackson Hogg)

They’re short. They’re long. They’re thick. They’re thin. They’re covered in mushrooms. They’re gnarled and knotted. They’re bone white and onyx black. One even resembled an anatomically correct heart. But, above all, they’re sticks. At least, as judged by the friends who run the popular Instagram account @officialstickreviews.

After launching in September 2023, the account now has nearly 3 million followers. Social media users from more than 120 countries send in hundreds of video and photo submissions a day, including Hamilton creator Lin Manuel Miranda and record producer Fred Again. The ages of these stick-finders ranges from the very young to seniors. But, everyone joins in on the fun thanks to Boone Hogg and Logan Jugler.

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