At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which accompanies our daily lives.
Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in a bid to boost sales, such as when Microsoft spent a reported US$3 million (£2.4 million) to use The Rolling Stones’ song Start Me Up as part of their advertising campaign for Windows 95.
