The compact camera trend has driven up prices and limited sales on compact cameras – but the popular Sony RX100 VII has just hit its lowest price all year in the US. And, if the official Sony website is any indication, the price drop looks like a new lower list price rather than a temporary sale.
Last year, Sony increased the list price of the RX100 VII by $500 among its tariff-fueled price adjustments in the US. That sent the camera that launched at around $1,200 to $1,700.
