The Soda Surcharge: Why 12 Packs Cost More Than Last Year and Where to Save

A single can of Dr Pepper stands against a dark background. As the costs of aluminum and manufacturing continue to rise, beverage giants are passing these expenses directly to shoppers, making even standard soda cans a more expensive purchase this year. Pexels.

You have likely noticed that your favorite soda 12-packs are significantly more expensive than they were a year ago. Beverage companies have been pushing hard to increase their profits through consistent price hikes across the board. Many shoppers are finally pushing back against these costs and demanding more affordable options for their families. Sales volumes have softened as people decide that soda is a luxury they can skip. Here is what is driving these prices and how you can find better deals.

Why Prices Are Rising