If you've been guilty of popping into a supermarket or local shop just for 'a couple of essentials' and leaving the store with bags piled high, there could be a simple reason for it that you weren't aware. A 'sneaky' supermarket trick has been highlighted by a consumer psychologist and paying attention to the reason could just save you a few quid when you do your next shop.
We all know that retailers have plenty of tricks up their sleeves when it comes to getting consumers to spend more - 'bargain' promotions for things you didn't know you needed, 3 for 2s on certain products, moving the displays to force you into aisles you usually miss... they've all been documented. But a little-known basket trick is one thing that a supermarket expert says people don't necessarily notice.
According to a consumer psychologist, along with marketing ploys there are some more subtle ways that stores try to get you to spend more. Dr. Cathrine Jansson-Boyd, from Anglia Ruskin University, spoke to Nottinghamshire Live parent publication, the Mirror, and shared a little-known psychological basket and trolley trick that might be to blame for your overspending. Her latest tip is all to do with baskets and trolleys and how they are often strategically placed around the shops, but no one notices.
