The snack industry is struggling. As grocery prices continue to rise, consumers are looking for ways to save. Higher-priced, unnecessary items, like snack cakes and granola bars, are often among the first things shoppers leave on the shelves in an effort to trim their grocery budgets
"It's a difficult time because people are seeing their budgets get tighter, and as much as they enjoy snacking and snacking brands give them pleasure, it can be something to cut off their shopping lists," Jenny Zegler, director of consumer analysis firm Mintel Food & Drink, told CNN.
