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Liverpool Echo
Liverpool Echo
National
Jess Molyneux

The Smash Mash Martians that quickly became cult icons on Merseyside

Generations will have a favourite or memorable TV ad they loved from childhood - but some stood out more than the rest.

Smash was marketed as the product to free millions of British housewives from the domestic drudgery of peeling, boiling and mashing spuds when it was launched in the mid-1960s. The brand of instant mashed potatoes, launched by Cadbury, was sold all over the UK.

Easy to prepare, customers would simply have to add boiling water to the potato flakes and stir and many from Merseyside will remember having it in their household. But the success of Smash soared years later in 1974 following a now-iconic robot advertising campaign.

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