Time flies – it's been a couple of years now since I first dipped a toe into Apple TV+, and it didn't take long for me to decide that it was (and remains) the best streaming service available right now. Funnily enough, the very first show I watched on the platform was The Morning Show, which Apple had used as part of its big launch years beforehand.
It was then in the middle of its third season, and now, two years on, we're finally about to get a fourth run, as confirmed by some teaser images and a dramatic trailer that gives us an idea of the sort of adversarial media stories we're going to get. It's not exactly the most revealing, but we'll doubtless get more promotional material before the season starts on 17 September.
