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Fortune
Fortune
Stuart N. Brotman

The show that just beat Hamilton at the box office was built by giving away control

h (Credit: Jeff Spicer/Getty Images)

Here is the paradox at the center of Broadway economics: the production that just broke the box-office record for a filmed stage musical was not built by anyone with the authority to greenlight it. It was built over 19 years by a Vermont folk singer who kept handing control to other people.

On the last weekend of July, the live capture of Hadestown opened on fewer than 2,000 screens. It took in $10.2 million, the largest opening ever recorded for a filmed Broadway musical, ahead of Hamilton. The distributor had booked it as a five-day event. Within 72 hours it announced an indefinite run. Its strongest per-screen results came from Huntsville, Salt Lake City, Eugene, and Boise: markets with no Broadway house at all.

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